Research

Desk research completed in November 2026 to choose a first business direction. It is a starting hypothesis, not proof of demand.

Question

Which automation problems do small businesses pay to solve, and where can a small, careful team deliver value first?

Method

100 candidate commercial queries were collected and grouped by intent, market and monetisation. Each was scored with a weighted opportunity model using public evidence such as vendor pricing pages and community demand signals.

Findings

Three offer families scored highest and share one workflow foundation: automation audit and implementation, lead-to-CRM automation, and PDF purchase order to ERP CSV.

Next step

A 30-day validation plan: buyer interviews, one synthetic-data demo and a paid pilot as the gate before building anything larger.

Limitations

Exact search volumes, cost per click and conversion rates are unknown. Scores are analyst judgements. No customer interviews have been carried out yet.